Storytelling is hardwired into all of us. It’s how we see the world, and how we explain it. But what actually constitutes a story? And how do we craft a story that truly engages our audience, whether it’s our colleagues or our customers? This course explores the art and science of storytelling, with special attention paid to structure, forward motion, drama and resolution. This course will equip you with the skills and confidence to use the power of storytelling in your communications. Understanding the dynamics of storytelling will help you deliver your business messages in a more compelling way.