Effective leaders and managers possess a knack for attracting and holding the attention of audiences. They teach, entertain, persuade, inspire, and in so doing, win people to their side and help companies move forward. One powerful tool these executives use for engaging people is the art of storytelling - a traditional medium of communication that has resurfaced in the 21st century as a compelling strategy to connect with clients, colleagues, and customers. But how can you master telling compelling stories? In this course, you'll apply a series of practical guidelines, step-by-step, for creating unforgettable stories to use throughout your career. Beginning with phases of defining and understanding story, we will talk story fundamentals and explore how story structures and patterns can be for to overall better communications with important stakeholders.