2 - 4 Weeks
This qualification aims to introduce learners to concepts of social media that can be used in a business setting. They will learn to manage advertising campaigns, social network management, how to target audience segments. The learner will get a general introduction to social media and includes success stories from a number of businesses. Learn the ﬁrst stage of the social media process, how to start analyzing the business and its competitors to gain as much accurate information as possible to build the marketing strategy. Learn how to establish the marketing plan. Learn about publishing.